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300 Union Blvd.

(google map)

compensation: DOE
employment type: full-time

InMotion Hosting is looking for a Marketing Generalist to join our team to ensure the success and profitability of our brand and products. In this position, you will identify creative initiatives to drive growth across the entire marketing and sales funnel including content creation, campaign ideation, targeting, and messaging strategies. As an industry leader in web hosting and web design, InMotion Hosting needs a team member who can find innovative ways to stay ahead of the competition.

We’re looking for someone focused on enhancing the user experience through a wide variety of marketing strategies. If you have a passion for marketing and love being able to see the direct impact of your efforts, welcome home!


What You’ll Do:

  • Research and analyze product features and pricing strategies to help enhance sales
  • Grow new leads, including Marketing Qualified Leads, by converting site traffic through landing pages, calls-to-action, and product-centric lead generation content
  • Understand and evaluate current user experience and product purchasing patterns while suggesting improvements to increase profitability
  • Monitor key analytics and conversion funnels; recommend A/B tests, funnel adjustments, and website changes as needed
  • Implement trigger-based lead nurturing programs that target all stages of the sales funnel from new leads to closed opportunities
  • Build and maintain buyer personas in conjunction with other departments and conduct market research
  • Create and manage dashboards and reports to measure campaign effectiveness, ROI tracking, pipeline contribution, and overall business performance
  • Drive growth across the marketing and sales funnels through campaign ideation, targeting, and messaging strategies


    What You’ll Get:

  • Profit sharing twice yearly
  • Medical, dental, vision, disability, life insurance, and 401K plans
  • Opportunities to grow your skills and advance after 90 days
  • A fun, relaxed working environment with a casual dress code
  • Free lunch on Tuesdays
  • Awesome Company Parties and Onsite Events
  • A free VPS
  • A collaborative and creative environment


    Ideal Candidates Have:

  • 1-3 years of marketing experience in tech environment
  • Experience using Product Management principles to increase sales
  • In-depth knowledge of web hosting including understanding the current hosting competitive landscape
  • Experience with marketing automation and direct response techniques regarding program development and implementation
  • Knowledge of marketing best practices for branding, design, pricing, and positioning
  • Advanced knowledge of Google Analytics and Excel
  • Familiarity with design tools such as Photoshop and Illustrator
  • Experience with project management in an Agile environment
  • Working knowledge of enterprise-grade email marketing tools and systems
  • BS/BA in Marketing or Business related field preferred
  • Experience preparing projections, estimates, and reports a plus
  • Web design and/or development experience


    Location:

  • Denver, CO
  • Virginia Beach, VA


    Learn more about what it’s like working at InMotion and yes, we have the best parties in town. You can also check out our products here.


    Apply Here...
    • Principals only. Recruiters, please don't contact this job poster.
    • do NOT contact us with unsolicited services or offers

    post id: 6891332686

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