I'm Evan, a Growth Marketing Consultant. I work with entrepreneurs of small to mid-sized businesses in Denver.
You might be asking, "Dude.... What is Growth Marketing and how is it different than traditional marketing?"
First of all it's nothing new - Growth Marketing simply puts a very large emphasis on marketing to existing customers not just new ones. Plus I personally believe in direct response advertising vs. brand advertising.
Successful marketing is no longer ONLY about the "top of the funnel" and acquiring customers.
-- It's about acquiring customers and clients that are going to stick around. Because Growth without retention isn't growth after all.
Pop Quiz question:
Who are the very best people you could be marketing your product or services to?
Your existing and or past customers!
Have you been applying that type of marketing to your business?
A very large part of my marketing systems are about finding hidden revenue in your existing customer base... i.e. marketing to your existing and past customers.
Here are a few interesting facts that apply to Growth Marketing:
- It cost 5 - 7 times the money to acquire a new customer than to keep one.
- Probability of selling to new customer 5% -10%
- Probability of selling to existing customer 60% - 70%
- Increasing Retention Rate by 5% will increase revenue by 25% (minimum)
Think about your marketing ROI right there!
So, what about Lead Generation? I do that too - But I come from a growth marketing strategy. I use the traditional lead generation platforms such as paid advertising, email, and direct mail -
But in Growth Hacking, lead generation becomes more about attracting quality customers and separating them from the tire kickers.
You get the idea ;)
✅GETTING STARTED ✅
Want to schedule your FREE Growth Marketing Strategy Session📞 with Evan? Here's what to expect... 👇🏻
🎯Get crystal clear about your marketing goals
💡Uncover the challenges keeping you stuck
📝 Leave the session with road-map in hand
Click or Tap the link below to schedule your 30 minute call from the online calendar 👇🏻